Content

Publish at the scale your roadmap deserves.

Agents that write in your voice, stay on-brand, and publish automatically — across blogs, social, ads, and product copy.

Content is a distribution problem, not a writing problem. We build a pipeline where agents handle the 80% that's learnable — ideation, drafting, optimization, formatting — and you review the 20% where judgment matters.

All services

What we automate

Here’s what usually lives inside an engagement.

  • SEO-optimized blog posts targeted to search intent
  • Social content (X, LinkedIn, Instagram) tuned per platform
  • Ad creative variants — headlines, body copy, thumbnails
  • Product copy at scale (descriptions, SKUs, categories)
  • Monthly and weekly newsletters drafted from your updates
  • Video scripts + YouTube SEO packages

How it runs

The agent sits between your signals and your actions.

Layered pipeline
arthat / content-pipeline
Inputs
Topic plan
Voice guide
Product docsProduct docs
Research feed
L1
Research

Search, citations, competitor coverage, customer-voice mining

PerplexityPerplexity
DriveDrive
L2
Draft

Outline → longform draft using your brand voice

ClaudeClaude
OpenAIOpenAI
L3
Optimize

SEO + AEO scoring, cite-ability, structured data

NotionNotion
GeminiGemini
L4
Package

Hero image, social cutdowns, newsletter version, ads

MidjourneyMidjourney
FigmaFigma
Outputs
Blog post
Social variants
Ad copy
Newsletter

Typical outcomes

What this changes

Live in production
4–10×

Content output per month

Live in production
0%

Voice-guide adherence, even at volume

Live in production
SEO+AEO

Every piece optimized for both Google and AI search

Live in production
0h

From brief to published, including reviews

Audience

Who this is for

Marketing leaders

Your content calendar slipped 6 weeks behind and there's no way to hire out of it fast enough.

Founders with a point of view

You have opinions worth publishing but no hours to write them down.

Ecommerce teams at SKU scale

You have 5,000 products and no consistent copy across any of them.

Tool stack

Built on the tools you already use

We build on the tools your team already uses — no rip-and-replace.

OpenAI
Anthropic
Gemini
Perplexity
Midjourney
Notion
Google Drive
Figma
Google Sheets
OpenAI
Anthropic
Gemini
Perplexity
Midjourney
Notion
Google Drive
Figma
Google Sheets
OpenAI
Anthropic
Gemini
Perplexity
Midjourney
Notion
Google Drive
Figma
Google Sheets
OpenAI
Anthropic
Gemini
Perplexity
Midjourney
Notion
Google Drive
Figma
Google Sheets

Comparison

How we're different

Criterion
DIY / In-house
No-code tools
Arthat agents
Writes in your brand voice
voice guide encoded
Optimized for Google and AI answers
Scales to 50+ pieces/month
Includes hero/social assets
Learns from what ranks and converts

How we work

Four phases. Nothing hidden.

1. Voice capture

We build a brand voice document from your existing content and founder interviews.

2. Topical authority plan

We map the clusters you need to own — for both search and AI answers.

3. Publishing pipeline

Agents draft, optimize, and queue. Human review where you want it; autonomous where you trust it.

4. Measure + iterate

Monthly reviews of what ranked, what converted, what the agent needs to learn.

FAQ

Questions we get a lot

Ready to automate the work that’s slowing you down?

Book a 30-minute discovery call. We’ll listen, scope, and tell you honestly whether AI is the right tool for the job.

See our work first